With interest rates ticking down, many Americans are looking to join the growing ranks of homeowners. So, how can you stand out from other players in the uber-competitive real estate sector and grow your client list? Dig in to find out.
Build a Formidable Social Media Presence
Social media platforms such as Facebook and Instagram have become a national pass-time and can give you significant reach when marketing your realtor services. The visual nature of real estate properties makes them perfect for social media marketing. Building a formidable presence on these platforms can help you get more eyeballs on your listings and close more deals.
Start by creating a professional handle and peppering the profile with drool-worthy pictures of your listings. A real estate photographer can help you capture the essence of each property and make them stand out. Eye-catching listings will cause prospective buyers to pause mid-scroll and pay attention. Update your listings frequently, provide useful information, and encourage prospects to reach out.
Experiment with various types of posts, including images and videos, and use the platforms’ analytic tools to track performance. Zero in on the best performers and serve more of them to your audience.
Optimize Your Website for Online Visibility
You probably know by now that a large portion of your clients take to the internet before ever reaching out. So, you should prioritize making your listings findable online. By optimizing your website for search engine visibility, you can get more prospects to view your available properties.
A responsive and intuitive website lets prospects browse your offerings from any mobile device without compromising their browsing experience. Proper keyword research lets you identify the search phrase that your target audience uses when searching for a house. You can then target those terms in your listing and blog content so your website can rank higher on the search engine results.
More importantly, you can include local keywords in your listings. Search engines prioritize local keywords when ranking local businesses to minimize the competition posed by large websites with a national presence.
Pro Tip: Including property addresses—city, street address, and zip code—makes it easier for search engines to rank your website in local search results.
Reinforce Your Credibility and Reputation
Buying a home is the biggest financial decision people will make in their lifetime. As such, most approach the process with great trepidation. You can leap over the competition by promising (and delivering) a seamless home buying or selling experience.
Alongside the listings, use your website to showcase your expertise and experience. Dig into your client experience and create a series of compelling articles to help educate and guide prospects on their real estate investment journey.
You should leave no doubt in their minds that you understand the local real estate market. That helps create a cult-like following that cements your reputation as a subject matter authority.
Leverage 3rd Party Platforms
Since people are unconsciously conditioned to value third-party validation over your word, you can use this to your advantage. Getting featured on a podcast or news article, appearing on TV, or in a magazine can work in your favor. These platforms can help you reach a wide audience while painting you as a credible real estate expert. That can grow your reach and connect you with a clientele that would be ordinarily out of your reach.
Stay Ahead of the Curve
The real estate sector is subject to complex policies, ordinances, and regulations that are periodically reviewed. Keeping abreast of any changes and breaking them down for your audience can give you a matchless edge. Educating your audience about the implications of proposed changes and how they impact their homeowning journey can help you earn their trust. People will likely gravitate towards a realtor they trust when it’s time to buy or sell a home.
Need help growing your client list? Talk to an expert today!
