Spending money to advertise your real estate prowess may seem a little counterintuitive in today’s modern digital age, but the reality is that advertising and marketing are still extremely relevant and getting marketing material in front of your prospective clients is just as critical as ever. Of course, the next question to ask would be, “Where do I spend my marketing dollars?”
That question is what we aim to answer in today’s blog post. Let’s get started.
Consider Past and Future Sales
The first thing you should consider when shelling out cash for marketing is what your past performance looks like and where future sales will lead. All things considered, past sales, home values, and clients can tell a very powerful story for future sales when you consider your local market, the current economy, and the current housing industry as future factors. All-in-all, you’ll definitely want to see where you’ve been and where you’re going before you spend your marketing dollars, and you’ll certainly want to consider what mediums may yield the best results by analyzing your core clientele.
Buyer Personas and Target Audiences
Next, think about your buyer personas. Buyer personas are loosely defined as specific (yet fictitious) people whom you target your sales messages. If you haven’t already considered buyer personas, consider reviewing this article on how to get started. Once you’ve identified your buyer personas, keep those people in mind and broaden your message to reach a similar targeted audience or several audiences. Always remember that each home buyer and prospective client has different marketing needs and will fall into a different marketing niche all together. Which is why its extremely important to focus your content and ads based on a users’ interactivity with marketing mediums.
Get Started: Getting Your Message to the Right Medium
Traditional marketing mediums such as newspapers, print, and billboard ads may very well be a great place to hit the masses and depending on your buyer personas and how they respond to these messages, it may be a great way to hit a large audience and start to gauge interest in your business. Keep in mind that broad, traditional marketing can be difficult, if not impossible, to track when it comes down to finding what is effective. Some of the best marketing pieces come from social media and online search. Promoted posts on Facebook, cleverly created ads, and some strategically researched, thoughtful, and highly-targeted SEO could certainly yield some excellent leads and positive results for your marketing.
Keep Your Dollars In-House and Within Budget
When it comes to getting a marketing message out to your potential clients, keep those marketing dollars in-house. In other words, craft your own advertisements and messages for digital marketing yourself. Consider using an already highly-successful social media post and boosting it, craft a clever Facebook ad, or make new boost-worthy posts all together. Instead of outsourcing those efforts, keep them under one roof and work within the budgeting tools of your respective social media or SEO platforms.
Speaking of budgets, one of the many challenges both realtors and buyers face is keeping their home purchase within a tight budget. New home owners especially are more likely to be confined by a strict monthly payment schedule and tight overall budget. One way to help boost your sales, give you more marketing-worthy content, and help your clients is to leverage the folks at Tidewater Mortgage Services. For 20 years, Tidewater has helped agents, clients, and home buyers find a financing solution that works within their budgets. Call Tidewater Mortgage Services today!
