Being a 5 star realtor doesn’t happen overnight, and attaining that sort of status takes a lot of hard work and a consistent approach to your clients. And while you may very well be a 5 star realtor, getting your clients to rate you as such always seems to be a bit like pulling teeth.
Whether you’re looking to boost your 5 star status on Zillow, Facebook, or anywhere else on the internet, here is what it takes to be a 5 star realtor.
1. Be Actively Social
Social media is proven to get your brand, your face, and your listings out to your target market and target buyers. However, one of the biggest mistakes a realtor can make is creating a stale, brand-focused social media presence.
The solution is simple, but takes a little more time and some of your creativity. Be active on social media. Comment, like, share, and get involved in the conversation about real estate with your clients.
2. Know the Answers to Tough Questions
Many first time homebuyers will have numerous questions and many that can be answered simply, but experienced homeowners seeking a return on their investment may have more to say about market prices, the real estate climate, and interest rates.
This is where your expertise comes in its full glory. Be prepared to answer questions about the current and future states of the housing market with authority. Being informative and educated on what’s going on will build trust and establish your foothold in your local market.
3. Avoid Real Estate Faux Pas
To go along with our previous point, avoid being cliche about real estate. Most agents can throw around a hefty real estate vocabulary and knowing the intricacies of the trade is important your clients will expect much more out of you than fancy words and agent-speak.
Be thoughtful and rehearse your bullet points when it comes to giving your clients the straight facts. Also, being honest about the future of the housing market will go a long way to building trust between you and your prospective clients.
4. Invite Feedback
Ultimately, your 5 star status as a realtor rests on the shoulders of your clients. Unfortunately, many of them (while satisfied) are unlikely to express their satisfaction and gratitude for your services on social media. The way to counter that is to set up a client lifecycle flow. This doesn’t have to be something overly complex nor do you need spendy software to do it: a simple spreadsheet will suffice.
Follow up with your clients after you’ve helped them close on their home, check up often in the weeks and months to come, and encourage them to help you by leaving reviews on your social network of choice.
5. Be Mortgage Ready
Most, if not all, of your clients will be financing their home purchase. And while many experienced home owners and buyers have their financing in tow when they find you to handle their business, many may be seeking better interest rates or different mortgage options. Preparation for what may come is crucial to sealing the deal!
With so many mortgage options available, you may want to consider enlisting the help of a mortgage specialist. The staff at Tidewater Mortgage Services has over 20 years of experience and has seen the highs and lows of virtually every season of the mortgage market. Your clients could get pre-qualified the same day they call and can close on their dream homes sooner all with the help of their 5 star realtor!
