Marketing your real estate business can feel like navigating a maze—but it doesn’t have to be. Follow this February real estate marketing checklist to connect with clients, build your brand, and stand out in the market.
- Send an Email Newsletter
Keep your name at the forefront of your clients’ minds by sending a monthly email newsletter. Offer valuable content like free resources, local events, or a market update tailored to your area. The key is consistency—make your newsletter something they anticipate each month.
- Post Engaging Valentine’s Day Stories
Holidays are perfect for spicing up your social media. Use Valentine’s Day to interact with your audience through Instagram Stories. Try:
- A “this or that” poll (e.g., roses vs. chocolates).
- A question sticker asking for favorite local date spots.
- Fun trivia or a quiz on the history of Valentine’s Day.
- Share Super Bowl Content
The Super Bowl is more than just a game—it’s a cultural event. Get in on the excitement by:
- Asking your followers who they’re rooting for.
- Posting a Super Bowl-related meme.
- Sharing real estate-themed Super Bowl content
- Walk Through a Model Home
Invite potential buyers to explore the possibilities by showcasing a model home or touring a new construction community on your Stories. Boost engagement by using interactive stickers like polls or Q&A.
- Use Trending Reel Audio
Reels are a powerful tool for reaching new audiences on Instagram. Use trending audio to make your content more discoverable and drive engagement. Reels featuring current trends often outperform static posts.
- Show Local Businesses Some Love
Celebrate Valentine’s season by supporting local businesses. Feature your favorite spots in your content, tag them, and engage with their followers. This builds relationships with local owners and increases your visibility in the community.
- Send a Thoughtful Gift or Pop-By
Strengthen client relationships with small, thoughtful gestures. Consider:
- A home maintenance checklist.
- Valentine’s-themed goodies.
- A handwritten note.
- Host a First-Time Buyer Seminar
Educate and engage potential buyers by hosting an online seminar about the home-buying process. Platforms like Facebook Groups, Zoom, or Instagram Live are perfect for this. This positions you as an expert and builds trust with future clients.
- Schedule a Branding Photoshoot
Authenticity sells! Posts with your face are 38% more likely to get engagement. Use these photos to personalize your Instagram content and create a deeper connection with your audience.
This February, let love—and smart marketing—fuel your real estate success. Use this checklist to create meaningful connections, boost your visibility, and set yourself apart.
